CI&T

Objective: To further its reputation as a thought leader on digital transformation strategies and to create a white paper that powered its North American sales efforts. Our solution: CI&T is an information technology and software engineering company with headquarters in Brazil. It’s one of the largest in Brazil, and over the years it has been steadily increasing its presence in the U.S. markets. To further cement its reputation as a thought leader on all things digital, we developed an insightful white paper that also served as a lead generation tool In addition to desk research on the state of digital transformation, we conducted interviews with executives who were identified as prospective clients. In this way, the white paper served the dual purpose of marketing and lead generation.  From an editorial perspective, the report provided insights and strategies for developing a holistic digital strategy to transform an organization for the 21st century marketplace. The report also had a modular design, which allowed us to extract mini-reports and infographics that could stand on their own, and be easily disseminated via social media, e-mail, blogs, and more. https://ciandt.com/cn/en/lean-digital-transformation-ebook