Objective: To create a custom digital hub that showcased the results of CFA Institute’s study on investor trust.Our solution: It’s common for companies to conduct a study or write a report. They usually store it prominently on their website as a PDF. The problem is that, even with paid promotion, the the flood of visitors never materializes. Everyone moves on, and everyone’s memory of this lone PDF fades. CFA Institute was well aware of this problem, and wanted to try something radically new.In response, we created a custom digital hub that showcased the results of its survey and analysis of investor sentiment as it relates to trust. The findings of the study were shared through videos, interactive infographics, and a range of custom features that guided readers on a journey through the findings. This type of approach was completely new for CFA Institute, and pushed the boundaries in terms of how it connects with charter members and industry stakeholders.https://trust.cfainstitute.org/
